FP Movement: Neon Brights
VISUAL • DESIGN
graphic design + animation of promotional banners for FP Movement Neon Brights holiday collection to be applied to various touchpoints, including web and mobile
Background
FP Movement is Free People’s activewear sub brand launched in 2014, presenting a mix of athletic and athleisure clothing, in addition to information on workout classes and events. Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The brand is distributed globally via direct channels, including the Free People Global site and Free People UK site, as well as specialty clothing boutiques, department stores, and the brand’s free standing retail locations in the U.S. and Canada. Free People has dedicated its energies to building a close relationship with the FP community, and continues to seek out new ways to elevate this unique and meaningful bond.
Hannah Ferguson x FP Movement
Courtesy of Free People. Initial imagery for FP Movement Neon Brights Gift Guide Campaign ‘20. Photographer Benjo Arwas @seenartists. Model: Hannah Ferguson.
Design and animation for mobile touchpoint. Promotional call-to-action banner for FP Movement Neon Brights holiday collection displayed on Free People native app.
Design and animation for web touchpoint. Promotional call-to-action banner for FP Movement Neon Brights holiday collection displayed on Free People website.
Design and animation for mobile touchpoint. Promotional call-to-action banner for FP Movement Neon Brights holiday collection displayed on Free People native app.
